Smithkline Beecham: Studio; Image Centre
Creative Direction, Design
I was the Creative Director for this very popular Game development. This role included the game story, strategic development and design. The game was created to appeal to 7- 12 year olds, to have enough complexity to keep the child's attention and to have a long shelf life (i.e. the game was quick to learn but required more time to master). This development supported the Ribena brand, developed loyalty to the Ribena product and website. This was achieved by requiring the customer to send proof of purchase of 5 products to receive the CDROM and once they had the game they could compete over the internet by submitting their high scores to the Ribena website.